"A goal without a plan is just a wish" - Antoine de Saint-Exupéry
Bauke Nater (1983) started his career as digital editor for ID&T Media, before crossing over to the marketing communications world where he subsequently worked as a creative (digital) strategist for agencies TBWA \ Agency.com, Lost Boys (now: Digitas) and Boondoggle (now: HAVAS Lemz).
Since 2013 he works freelance as a creative (brand) strategist, proposition developer and communications planner, helping brands and consumers move forward:
”I work to align a brand’s purpose and goals with the interests and desires of people. With ideas that redefine communications, product and service experiences. Building brand equity and a positive impact on people’s lives simultaneously.”
He lives happily with his wife, son and daughter on the outskirts of Amsterdam.
Honors & Awards
EFFIES (5 wins), SAN Accent (6 wins, 4 nominations), Esprix (5 wins, 7 nominations), W3 Awards (3 wins), FWA Site of the Day (2 wins), ADCN (4 nominees), Webby's (2 honorees), e.o.
2019 - 2013
Freelance Creative (Brand) Strategist and Communications Planner, BAUKENATER
Projects and interim assignments for agencies, brands and publishers, incl: N=5, Mediamonks, J. Walter Thompson, ACHTUNG! mcgarrybowen, HAVAS Lemz, INDIE, SanomaSBS, Isobar, LemonScentedTea, Greenberry, LBi Lost Boys, Fitzroy, ThoseWhoCan, Kaliber, Blossom, LikeFriends, XXS e.o.
Resulting in effective and award winning (international) cross-media campaigns and marketing solutions for: ING, Opel, Ziggo, Zilveren Kruis, Royal Auping, Vodafone, Philips, HEMA, Royal Lottery, Jacobs Douwe Egberts, Volkswagen, Adyen, Hallmark, The Dutch Chamber of Commerce e.o.
2013 - 2012
Strategy Director (Management Team), Boondoggle Amsterdam (now: HAVAS Lemz)
Responsible for communications strategies and campaigns for: Heinz Europe, Heinz NL, Royal De Ruijter, Honig, Persil, Benelux Bureau Intellectual Property, Rituals and KNVB. Worked as part of management team leading up to merger with HAVAS Lemz.
2012 - 2008
Strategy Director, LBi Lost Boys (now: Digitas)
Responsible for brand- en communications strategies and campaigns for: FBTO, Mitsubishi, Sara Lee, Zwitsal, Centraal Beheer Achmea and SNS Bank. Won numberous creative-effectiveness awards (EFFIEs and Esprix). Worked on regular basis for LBi London on international pitches.