"A goal without a plan is just a wish" - Antoine de Saint-Exupéry


Bauke Nater (1983) started his career as digital editor for ID&T Media, before crossing over to the marketing communications world where he subsequently worked as a creative (digital) strategist for agencies TBWA \, Lost Boys (now: Digitas) and Boondoggle (now: HAVAS Lemz).

Since 2013 he works freelance as a creative (brand) strategist, proposition developer and communications planner, helping brands and consumers move forward:

”I work to align a brand’s purpose and goals with the interests and desires of people. With ideas that redefine communications, product and service experiences. Building brand equity and a positive impact on people’s lives simultaneously.”

He lives happily with his wife, son and daughter on the outskirts of Amsterdam.

Honors & Awards

EFFIES (5 wins), SAN Accent (6 wins, 4 nominations), Esprix (5 wins, 7 nominations), W3 Awards (3 wins), FWA Site of the Day (2 wins), ADCN (4 nominees), Webby's (2 honorees), e.o.

2019 - 2013

Freelance Creative (Brand) Strategist and Communications Planner, BAUKENATER

Projects and interim assignments for agencies, brands and publishers, incl: N=5, Mediamonks, J. Walter ThompsonACHTUNG! mcgarrybowen, HAVAS Lemz, INDIE, SanomaSBS, Isobar, LemonScentedTea, Greenberry, LBi Lost Boys, Fitzroy, ThoseWhoCan, KaliberBlossomLikeFriends, XXS e.o.

Resulting in effective and award winning (international) cross-media campaigns and marketing solutions for: ING, Opel, Ziggo, Zilveren Kruis, Royal Auping, Vodafone, Philips, HEMA, Royal Lottery, Jacobs Douwe Egberts, Volkswagen, Adyen, Hallmark, The Dutch Chamber of Commerce e.o.

2013 - 2012

Strategy Director (Management Team), Boondoggle Amsterdam (now: HAVAS Lemz)

Responsible for communications strategies and campaigns for: Heinz Europe, Heinz NL, Royal De Ruijter, Honig, Persil, Benelux Bureau Intellectual Property, Rituals and KNVB. Worked as part of management team leading up to merger with HAVAS Lemz.

2012 - 2008

Strategy Director, LBi Lost Boys (now: Digitas)

Responsible for brand- en communications strategies and campaigns for: FBTO, Mitsubishi, Sara Lee, Zwitsal, Centraal Beheer Achmea and SNS Bank. Won numberous creative-effectiveness awards (EFFIEs and Esprix). Worked on regular basis for LBi London on international pitches.

2008 - 2006

Creative strategist, TBWA \

Co-responsible for key accounts T-Mobile, Akzo Nobel, Procter & Gamble and ABN Amro.

2005 - 2004

Digital editor, ID&T Media B.V.

Marketing traineeship & digital editor for ID&T Magazine and digital content for ID& Participated in rebranding of ID&T Magazine to cross-media format (Release).