How do you make people make more use of the expertise of The Netherlands' largest financial adviser? By giving people the confidence to trust their own financial insight in life. On the moments that matter most. With a bit of help from Independer.
How do you persuade a country to (keep) reading newspapers in a digital age? By celebrating the people that - with a newspaper as their helpful guide - have made their lives a whole lot easier. ‘Newspaper people’ - we call them.
How do you turn an abstract, complex and technological marvel called 'The Internet of Things' into something small business owners can get excited about? By inviting them to join a network of fellow entrepreneurs, for whom the internet of things already works.
How do you make ever-busy CEOs, CTOs and CFOs understand what a Dutch online payments company can do better than anyone? By making it more fun to watch, than any other payments company would consider doing.
How do you inspire people to keep sending letters and postcards in this digital (only) era? By reminding them of the power of personal, written notes and letters for the moments in life that matter most - even when they’re gone.
How do you protect your customer base from the aggressive marketing efforts and offers of fellow health insurers? By turning your marketing into a service all year round. For example: by helping your customers go to the doctor better prepared, with smart questions in hand.
How do you inspire people to explore exciting new mobile technology with Vodafone? By proving them it's easier than ever to do the things you love. Like: making music anywhere - on Vodafone's future ready network.
How do you take the fight to Netflix with a company that in the mind of the consumer is stuck in the 80s and 90s? By rewinding to that period in time, and romanticise the coziness of watching films and series like the old days - but now, on demand!
How do you make entrepreneurs turn to print in a digital (only) era? By positioning Drukwerkdeal.nl (or: Printdeal.com) as a canvas to enhance the image of offline ánd online shop owners and letting them express who they are.
How do you turn an average automotive brand with declining sales around? By boosting quality perception, focussing on the unique propositions Opel has to offer, and creating new unique services, features and offers.
How do you help a bank articulate that they are the most innovative in the country? By relating to the Dutch desires to be frontrunners in tech and innovation, and launching a ‘lab’ to show we are constantly experimenting with new technologies to helps them move forward.
How do you protect your customer base from the aggressive marketing efforts and offers of fellow health insurers? By turning your marketing into a service all year round. For example: by providing the world's first pocket-sized holiday doctor.